Ryan Serhant has transformed from a reality TV star into one of the most influential figures in American real estate. As CEO and Founder of SERHANT., he's built a multidimensional brokerage that integrates media, entertainment, education, and technology.
With over $15 billion in career sales and nearly 1,500 agents across 14 states, SERHANT. has become one of the fastest-growing real estate companies in New York City. The firm is also the most-followed real estate brand globally, with over 9.5 million followers across all social platforms.
Serhant's personal brand is equally impressive, with almost 7 million social media followers of his own. His journey from struggling actor to real estate mogul is documented in Netflix's "Owning Manhattan" and Bravo's "Million Dollar Listing New York."
"I've always believed that content is king," Serhant says. "Real estate is a relationship business, and social media allows us to build relationships at scale."
Beyond brokerage, Serhant has become a bestselling author, producer, and public speaker, sharing his insights on sales, marketing, and entrepreneurship with audiences worldwide.
His innovative approach to combining real estate with media has created a new template for the industry, influencing how agents across the country think about personal branding and digital marketing.
